SEO content on a restaurant's website: five things to check before it goes live
Content written for search brings a restaurant visibility, but invented allergens, prices and services slip in easily. Here is how to check the text before it goes live.
Contents
SEO content, the pages and blog posts written for search, answers what guests look for: a place for the Christmas party, a Father's Day lunch, a private room for a big group. Done well, it brings a restaurant visibility on Google and in AI search.
Much SEO content is now written with AI. The text reads smoothly, and that is exactly why mistakes slip through. AI fills the gaps with whatever sounds plausible: a soundproofed private room, a gluten-free kitchen, the best pasta in town. Once a mistake reaches search results or AI answers, it is hard to get out.
Check these five things in every text before it goes live, whether a person or AI wrote it.
1. Allergens and diets
"All our pizzas come gluten-free" is not the same as "gluten-free base on request; the kitchen also handles gluten". A wrong allergen claim can hurt a guest. If the information doesn't come straight from the restaurant, take it out.
2. Prices and opening hours
Prices and opening hours change, but text stays. Don't write them into articles at all. Link to a menu and opening hours that update from one place, ideally straight from the till.
3. Superlatives and promises
"The best in Helsinki", "always fresh ingredients" and "a guaranteed unforgettable evening" are claims nobody can prove. Finnish consumer protection law forbids untrue and misleading information in marketing. Say what the restaurant has, and let guests judge the rest.
4. Invented details
AI easily adds services the restaurant doesn't have: a terrace, home delivery, or a history that never happened. Check every detail against the restaurant's own information. Use people's names only with their permission.
5. Whose name the text goes out under
If the author shows as "admin" or an SEO service's username, guests can't tell who stands behind the text. Publish under the restaurant's name, and say on the site who is responsible for its content.
How Fiest does it
Fiest writes on a restaurant's site only from facts the restaurant has confirmed. Every text is checked automatically for allergen, diet, price and opening-hour claims and for claims nobody can vouch for. A Fiest person reads and approves the text before it appears on the site, and the restaurant is shown as the author.
